Initially called SaladPride, Pride Kitchen started as a blog by David Bez in 2010 with the mission of making salads sexy.

David Bez is not a chef, I’m just a food lover, an Italian food lover.
 He started eating salads in the office because I wanted something healthy for lunch.  And I wanted something easy to prepare, easy enough to prepare at my desk.

He created one new salad every single day for 4 year as a challenge and posting on them his blog.

David published his first book Salad Love: How to Create a Lunchtime Salad, Every Weekday, in 20 Minutes or Less in 2013 and it went viral, translated into more than 30 languages followed by two more books: BreakfastLove and SupperLove.


In March 2016 SaladPride Cafe at Neal's Yard is been created with the help of a successful Crowdfunding campaign.

For 2 years we have been serving tasty and supercharging soups, salads and breakfasts, fresh juices, smoothies and cakes, gluten-free, dairy free and refined sugar-free (yes, it’s possible!), but mostly we championed fruits and veggies, local and sustainable artisans and farmers.

Pride at Neal's Yard is now closed, but his spirit still lives at Plant Hub.